Blog optimization for AI searches
How to make your content fit for ChatGPT, Perplexity & Co. Artificial intelligences such as ChatGPT, Perplexity and Bard are changing the rules of the game in online marketi ...
Successful blog migration: from WordPress to HubSpot in 6 steps
How do you move your blog from WordPress to HubSpot? Switching CMS is no small step. Especially with a central content channel like a blog, every detail counts - from SEO perfor ...
In the fast lane with HubSpot - How SMEs get the most out of it
HubSpot may seem huge at first glance. But we reveal how SMEs can also get the most out of it. Less complexity, more effectiveness - tailored to your needs!
How to score leads in HubSpot?
Guest Post by Erwin Arnold, Thalox: Scoring leads has emerged as a crucial strategy for businesses to effectively prioritize and nurture their prospects. Lead Scoring is a metho ...
Welcome to Malaga, Mark!
An inbound marketing agency team, a Spanish villa and lots of exciting workshops and presentations. The Mark Lotse team spent five days in Málaga in southern Spain. Here we were ...
Marketing Stack or all-in-one im inbound marketing?
Inbound marketing is the future - because the world wide web is no longer about finding customers, but about being found by them. This can be through useful content, for example ...
HubSpot App Marketplace: 12 useful tools for your system
HubSpot is constantly striving to be as optimized as possible for every marketer with the regular introduction of new functions. As a result, it can now also hold its own as a C ...
What is possible with the HubSpot CMS?
Discover the unlimited possibilities of the HubSpot CMS and how it can revolutionize your digital marketing. We'll tell you all about it, both from our own experience for our we ...
HubSpot CMS - These are the functions
Last updated on 3.6.2024 As a content management system (CMS) with integrated customer relationship management (CRM), HubSpot is a marketing tool that combines many functions. I ...
Content Hub on HubSpot: Everything you need to know
Creating engaging and effective content for your business costs you one thing above all else: time! And with the increasing number of Chanels you have to manage for successful m ...
How to find the right explainer video provider
Do you want to convey complex content in an entertaining and exciting way? Then you should consider an explainer video as your medium of choice. Videos are booming, which is why ...
Storytelling in Content Marketing
If you have something to tell, you turn to storytelling. Or content marketing. Or even better: a combination of both. Storytelling in content marketing is the perfect symbiosis ...
Mark becomes a personality: our corporate culture
Today is a very personal post. It's about our deepest inner self as an agency. And it's about nothing less than our corporate culture!
Advantages of inbound marketing - Mark provides an overview
Traditional outbound marketing measures have been on the decline for years. Due to smaller marketing budgets and a lack of measurability, it is playing an increasingly minor rol ...
b2b inbound marketing - The 4 basic requirements
Content and social media marketing, SEO, marketing automation - at first glance it seems impossible, but all these marketing measures can be summarized under the umbrella of a s ...
Content audit: starting point for an effective strategy
The goal: "Evangelize" and create clarity In order to generate leads, customers first need to know and understand a product. However, clear and easy-to-understand communication ...
Cookie notices: 5 common CMPs in comparison
English Deutsch All of you are familiar with the obligatory cookie notice when you visit a website for the first time. This text banner is used to obtain consent to the collecti ...
Will AI replace our creative jobs?
English Deutsch We simply asked the AI this question ourselves and had them write an article on the subject! Voilà, the interview by Mark Lotse with beta.openai.com. So read fir ...
These content marketing tools will really help you!
English Deutsch You can't do content marketing without software support! The market offers many small and large content marketing tools to support you in your daily work. We hav ...
Successful website - These are the requirements
English Deutsch Nowadays, it is almost mandatory for a company to have a good online presence - this includes a successful website that generates lots of leads and, in the best ...
Explanatory video costs: What you have to reckon with!
English Deutsch Videos are becoming an increasingly important part of content marketing. In addition to image films, tutorials and short cell phone commercials, explanatory vide ...
Website relaunch checklist - How to make the agency briefing a success!
English Deutsch What does an agency briefing for your website relaunch actually include? The briefing is usually the first step in the collaboration between the company and the ...
6 tips for creating your smartphone videos
English Deutsch Content production is becoming increasingly fast-paced, and not just thanks to social media. Nowadays, texts, graphics and videos have to be completed faster tha ...
Your own video equipment - How to make the shoot in your company a success!
English Deutsch You want to shoot your own videos without expensive third-party productions or rental costs for a professional film studio. After all, you are already aware of h ...
Content strategy tips: What is the Hero Hub Hygiene model?
English Deutsch Online marketing is no longer about praising your own products and services. Instead, the right content is used to communicate with the target group and potentia ...
This is what the marketing organization of the future looks like
English Deutsch The areas of responsibility in b2b marketing have changed significantly in recent years. In addition to maintaining your own website, Google Adwords and Facebook ...