Introducing a new system like HubSpot often sounds simple in theory. In practice, however, things often look different: No matter how good the technology is, if the people who are supposed to work with it don't go along with it, it will be difficult.
Many decision-makers underestimate how much internal politics is involved in such an introduction. There are old habits, well-established processes and often a certain skepticism towards change. So it's no wonder that not everyone is immediately enthusiastic. But: with the right strategy, you can get your team on board and ensure that HubSpot is not perceived as "just another tool", but as a real relief.
1. Get your team on board early
One of the biggest mistakes? Not involving your team in the topic until the decision has already been made. Then the feeling quickly arises: "This was just put in front of us." It's much better to get everyone on board early on. Explain why HubSpot is being introduced, what the benefits are and how it can improve day-to-day work. Allow for concerns - this shows that you take your team seriously.
2. Show the individual benefits
Everyone in your company has different priorities. Your sales department wants fewer clicks and clean CRM data, customer service wants a better overview of customer inquiries, and marketing needs better campaign management. If you make it clear to each department what is in it for them, the motivation to get involved with HubSpot will increase.
3. Rely on internal multipliers
In every company, there are people who have a great influence on their colleagues - be it through experience, expertise or simply their manner. You should specifically recruit these people for your HubSpot project. If they are convinced of the platform, they can act as positive voices in the team and pull others along.
4. Offer training and support
Nobody likes working with a system they don't understand. Uncertainty often leads to rejection. That's why it's worth offering training - not just once, but on an ongoing basis. This will give your team the confidence they need to use HubSpot effectively.
5. Be open and transparent
There are few things more frustrating than new software without clear direction. Make it transparent right from the start why HubSpot is being introduced and what goals you are pursuing with it. This way, everyone understands why this change makes sense and can get involved more easily.
6. Get external support
Sometimes an outside perspective helps. As a HubSpot partner, we know where things often get stuck and can help to bring your team along strategically. Whether consulting, training or long-term support - we make sure that HubSpot is not only introduced, but also really works.
Conclusion: change needs strategy
Resistance to new systems is normal - but it can be overcome. If you involve your team at an early stage, demonstrate the individual benefits and provide the right support, nothing stands in the way of a successful HubSpot introduction.
Let's talk about how we can get your team on the HubSpot journey. Just drop us a line!
