Last updated on 3.6.2024
As a content management system (CMS) with integrated customer relationship management (CRM), HubSpot is a marketing tool that combines many functions. If you are looking for a holistic approach, this is the right place for you. To give you an overview of what the HubSpot CMS can actually do, we present the functions here.
HubSpot CMS functions
Drag-and-drop editor
HubSpot CMS offers a user-friendly drag-and-drop editor that allows users to create and edit websites without the need for extensive technical knowledge or programming skills. In addition, numerous themes, templates and modules can be accessed via the Marketplace, on the basis of which websites can be created.
Responsive design
Websites created with HubSpot CMS are automatically optimized for mobile devices to ensure a consistent user experience on different screen sizes.
SEO tools
The CMS includes built-in SEO tools to help users optimize their content for search engines. This includes features such as on-page SEO recommendations, meta tags and URL mapping. The Search Console can also be integrated, allowing website optimization data to be mapped directly in HubSpot.
Personalization
HubSpot CMS enables the personalized delivery of content based on visitor data and behavior. This allows you to improve engagement and conversion rates by providing customized experiences for different target group segments. The direct link to the CRM system also makes it easy to personalize the content of a website to a specific contact.
Content staging
Users can create and test changes in a staging environment before publishing them live. This ensures that updates do not disrupt your live website.
Integrated CRM
As the CMS is part of the HubSpot ecosystem, it integrates seamlessly with the HubSpot CRM, allowing for better alignment between marketing efforts and customer data. This also allows you to implement detailed personalization based on a wide range of criteria on the website. In combination with the password-protected pages, the direct information from the CRM also makes it very easy to create member or customer areas on a subdomain.
Blogging platform
HubSpot CMS includes a robust blogging platform with features such as scheduling, social media integration and content optimization tools.
Security features & premium hosting
The platform offers advanced security features such as SSL certificates, web application firewalls and 24/7 security monitoring to protect websites from threats. Host your content and files on a fully managed and optimized infrastructure that grows with your business. Includes standard SSL certificate, Content Delivery Network (CDN), Web Application Firewall (WAF) and 24/7 security monitoring and threat detection.
Analyses and reports
Built-in analytics tools give you insights into website performance, visitor behavior and content effectiveness, enabling data-driven decisions.
Multi-language support
HubSpot CMS supports multi-language content, making it easier for businesses to reach a global audience.
Integrated AI functions
Create search engine optimized content for your blog based on best practices and scale your content production with built-in AI capabilities. Use AI to support content creation, e.g. to automatically create meta descriptions, improve web copy and much more.
Cookie Consent Management Tool
Create and manage cookie banners on your website to record your website visitors' consent to tracking.
Conclusion
The HubSpot CMS offers a user-friendly all-in-one platform for creating, managing and optimizing websites.
The key benefits include:
- Ease of use with a drag-and-drop editor
- a responsive design for optimization for mobile devices
- integrated SEO tools
- Personalization functions for adapting content to different target groups
- A staging environment for testing changes
- seamless integration with HubSpot CRM for coordinated marketing activities
- Robust security features
- Comprehensive analysis functions
- Support for multiple languages
- Scalability for organizations of all sizes
The HubSpot CMS improves marketing efficiency and usability and provides users with extensive support and resources. Plus, the HubSpot App Marketplace gives you even more choice of apps and integrations, such as Canva, to extend the HubSpot CMS. This integrative and holistic approach gives HubSpot CMS an immense advantage over other content management systems. (-> see also our blog article HubSpot vs. WordPress)
Prices HubSpot CMS
As always, the pricing model here is based on the freemium concept - even small sites can be implemented with the free version. The Content Hub then continues with the Starter, Professional and Enterprise versions. These include not only the CMS, but also a whole range of other functions for professional content marketing.
Curious? We'd be happy to show you what else HubSpot has to offer in a live demo!
