Revenue Operations in the German Mittelstand: 2026 Explained
Revenue Operations—or RevOps for short—brings together marketing, sales, and customer service on a shared data foundation and through a unified process.
How to Choose Your B2B SEO and AEO Agency in Germany
A good B2B SEO and AEO agency is characterized by proven B2B experience, reliable SEO performance, and a proven methodology for achieving visibility in AI search systems such as ...
6 Requirements for AI with HubSpot Breeze
Implementing AI in marketing and sales sounds simple: activate Breeze, and you’re good to go. In practice, however, success rarely hinges on the technology itself, but rather on ...
AEO Guide 2026: Implementing Answer Engine Optimization in HubSpot
By 2026, AEO has evolved from a concept to a must-have: 42% of B2B software buyers now actively use AI search in their selection process, and visibility in ChatGPT, Perplexity, ...
AI Discoverability for B2B in 2026
Today, prospective B2B buyers approach their research differently. Instead of sifting through ten blue links, they ask ChatGPT, Perplexity, or Google AI Overviews directly for s ...
Website Relaunch Process – More Than Expected?!
Need a new website? Then read on! Because website relaunches often involve more topics and challenges than a website relaunch newbie might think at first glance ... Here we expl ...
Blog optimization for AI searches
How to make your content fit for ChatGPT, Perplexity & Co. Artificial intelligences such as ChatGPT, Perplexity and Bard are changing the rules of the game in online marketi ...
Cookie notices: 5 common CMPs in comparison
English Deutsch All of you are familiar with the obligatory cookie notice when you visit a website for the first time. This text banner is used to obtain consent to the collecti ...
Successful website - These are the requirements
English Deutsch Nowadays, it is almost mandatory for a company to have a good online presence - this includes a successful website that generates lots of leads and, in the best ...
Website relaunch checklist - How to make the agency briefing a success!
English Deutsch What does an agency briefing for your website relaunch actually include? The briefing is usually the first step in the collaboration between the company and the ...