Mark Lotse - Content Marketing

Content Marketing

Content Hub on HubSpot: Everything you need to know

Content Hub on HubSpot: Everything you need to know

Creating engaging and effective content for your business costs you one thing above all else: time! And with the increasing number of Chanels you have to manage for successful m ...
How to find the right explainer video provider

How to find the right explainer video provider

Do you want to convey complex content in an entertaining and exciting way? Then you should consider an explainer video as your medium of choice. Videos are booming, which is why ...
Storytelling in Content Marketing

Storytelling in Content Marketing

If you have something to tell, you turn to storytelling. Or content marketing. Or even better: a combination of both. Storytelling in content marketing is the perfect symbiosis ...
Content audit: starting point for an effective strategy

Content audit: starting point for an effective strategy

The goal: "Evangelize" and create clarity In order to generate leads, customers first need to know and understand a product. However, clear and easy-to-understand communication ...
Will AI replace our creative jobs?

Will AI replace our creative jobs?

English Deutsch We simply asked the AI this question ourselves and had them write an article on the subject! Voilà, the interview by Mark Lotse with beta.openai.com. So read fir ...
These content marketing tools will really help you!

These content marketing tools will really help you!

English Deutsch You can't do content marketing without software support! The market offers many small and large content marketing tools to support you in your daily work. We hav ...
Explanatory video costs: What you have to reckon with!

Explanatory video costs: What you have to reckon with!

English Deutsch Videos are becoming an increasingly important part of content marketing. In addition to image films, tutorials and short cell phone commercials, explanatory vide ...
6 tips for creating your smartphone videos

6 tips for creating your smartphone videos

English Deutsch Content production is becoming increasingly fast-paced, and not just thanks to social media. Nowadays, texts, graphics and videos have to be completed faster tha ...
Your own video equipment - How to make the shoot in your company a success!

Your own video equipment - How to make the shoot in your company a success!

English Deutsch You want to shoot your own videos without expensive third-party productions or rental costs for a professional film studio. After all, you are already aware of h ...
Content strategy tips: What is the Hero Hub Hygiene model?

Content strategy tips: What is the Hero Hub Hygiene model?

English Deutsch Online marketing is no longer about praising your own products and services. Instead, the right content is used to communicate with the target group and potentia ...
This is what the marketing organization of the future looks like

This is what the marketing organization of the future looks like

English Deutsch The areas of responsibility in b2b marketing have changed significantly in recent years. In addition to maintaining your own website, Google Adwords and Facebook ...