Mark Lotse and Thalox Form Strategic Partnership
Neuburg (Munich) and Landau, February 11, 2026 - HubSpot partners Mark Lotse GmbH and Thalox AG are entering into a strategic partnership. The aim is to support B2B companies - especially from IT and industry - even more effectively when switching from complex marketing and CRM systems to HubSpot as well as in the implementation, onboarding and optimization of processes, data quality and lead evaluation. "Together, Mark Lotse and Thalox offer their customers a unique combination of expertise, tools and methodology to maximize the impact of HubSpot and drive sustainable growth," say the founders of Mark Lotse and Thalox.
Focus on customer benefits: faster live, cleaner operations, better handovers to sales
Many companies invest in HubSpot but do not achieve the desired results - often due to unclear processes, data issues and a lack of coordination between marketing, sales and service. Mark Lotse and Thalox combine business consulting with technology expertise to simplify processes, break down silos and enable sustainable growth. The approach is individual, practical and measurable - from analysis and enablement to operational scaling. Customers benefit from clear structures, greater efficiency and transparent management of their customer journey.
The partners also contribute complementary market presence: Mark Lotse is primarily active in the DACH region, while Thalox also works with its own employees on site in Portugal and Brazil. This means that customers can be supported consistently, depending on their organizational structure and region.
At the same time, the partnership takes account of developments in the HubSpot market: HubSpot is increasingly being used in larger organizations and enterprise setups. With the expanded team, clear allocation of roles and bundled experience, Mark Lotse and Thalox are creating the conditions to reliably serve even more complex requirements and larger rollouts.
What customers can expect from the partnership
● Faster and lower-risk conversions to HubSpot (planning, migration, data structure, training and go-live support)
● Greater security and quality for migrations from Eloqua, Marketo & Co.: Thalox contributes in-depth expertise from these systems and thus improves planning, data mapping and handover in HubSpot
● Better lead evaluation and segmentation for targeted campaigns and clear priorities in sales
● Clearer processes and responsibilities between marketing, sales and service
● One contact person and a coordinated team with a clear distribution of roles (strategy/processes, migration/technology, lead evaluation, enablement)
● Standardized project templates and quality checks before going live to reduce risks and rework
● Reliable handling of sensitive data through clear rules on access, documentation and confidentiality in the project
Comments on the partnership
"We deliver tangible progress: clear processes, clean data and an implementation that holds up in day-to-day business. pragmatic implementation experience for IT and industrial companies - with the aim of not only designing new processes, but actually implementing them in everyday life," says Christian Rieck, Managing Director of Mark Lotse GmbH.
"We see time and again that companies introduce HubSpot, but the effect is lacking. With this partnership, we are combining methodology, experience and implementation strength so that HubSpot makes a measurable contribution to growth," says Erwin Arnold, CEO at Thalox.
Joint offers
In addition to mutual support and complementary consulting in customer projects, the partners are planning joint formats for existing and new customers. These include regular portal reviews for active accounts, practical training and joint content relating to HubSpot conversion, lead evaluation and process optimization.
About Mark Lotse GmbH
As a RevOps agency, Mark Lotse helps its customers to achieve sustainable growth through the interplay of marketing, sales and service. The company with offices in Landau in der Pfalz and Bremen is a HubSpot Platinum Partner. The team supports
B2B companies in the DACH region with HubSpot implementation, onboarding, team training, audits/optimizations and ongoing HubSpot support. In addition, Mark Lotse supports companies with positioning, process setup and change management to ensure that new ways of working really work in everyday life - including preparing the team and data for the sensible use of AI.
About Thalox AG
As a HubSpot Gold Partner, Thalox transforms HubSpot into a powerful revenue engine for B2B companies by aligning marketing, sales and service teams and transforming siloed processes into a seamless, growth-oriented system. In addition, Thalox supports HubSpot users with its AI-based audience segmentation and lead scoring tool, which enables more targeted marketing and delivers better leads for sales.
Thalox operates with a dedicated team in the DACH region, Portugal and Brazil.