HubSpot is constantly striving to be as optimized as possible for every marketer with the regular introduction of new functions. As a result, it can now also hold its own as a CMS against other content management systems on the market (click here to compare HubSpot vs. Wordpress). In addition to many HubSpot functions that are already integrated, there is also a well-stocked HubSpot App Marketplace. This allows you to integrate a range of additional applications into your system - and save yourself a lot of time keeping your data up to date. Here are 12 useful apps to extend your HubSpot functions!
1. gmail
As a Google application, you already know Gmail for writing and receiving emails. The tool also stores your contacts and customer data. By linking it to HubSpot, emails sent and received with Gmail are automatically logged in the respective contact. From the Gmail inbox, you have direct access to all HubSpot tools: Templates, sequences, meetings, documents etc. With the HubSpot sidebar, you can view all the details of your customer data that you have saved in your CRM from your Gmail inbox. This means you no longer have to waste time adjusting your address books - they synchronize automatically.
2. zoom
Zoom is an app that you can use to hold video conferences, e.g. online meetings. Linked as a HubSpot function, you can easily send invitations and links to video calls to your HubSpot contacts. This allows you to quickly reach all of your contacts. All online meetings booked via the CRM automatically become Zoom meetings without the need for complicated switching between applications.
Webinars held via Zoom are integrated into the automatic workflow. As soon as you receive a registration for a webinar, the person becomes a HubSpot contact. You process the registration further via the HubSpot workflow - you can set up event reminders, follow-up emails and more. Based on the webinars, you also have the option of creating lists that document all customer activities. This includes registrations, actual participation after a registration or missed participation after a registration, to name a few examples. All this information is stored in HubSpot so that you have an overview of which webinars your contacts are attending, how long they are present for, etc.
3. stripe
With the online payment service Stripe, you can improve the shopping experience for your customers. Especially if you already create offers directly via HubSpot and send them to your contacts. These can then be paid for directly via Stripe. Admittedly, this is not useful for everyone in B2B, but when it comes to event bookings or training courses, for example, we think it's a very useful function!
Stripe also enables payment by credit card via the Stripe Checkout application. Once the payment has been accepted, HubSpot automatically creates a customer profile to which all of your customer's future orders are added.
Incidentally, there are no set-up costs with Stripe - only a small percentage of the invoice is passed on to the payment service provider.
4 LinkedIn
LinkedIn is a social network that is used to maintain and expand business contacts. The HubSpot app ensures that you can manage your LinkedIn account, whether personal or company account, directly from HubSpot. This allows you to coordinate your social media channels much better - for example, by scheduling various messages in advance. . In addition, the reporting of the LinkedIn channel is directly integrated into HubSpot social media reporting - regardless of whether you post directly on LinkedIn or create the post via HubSpot. Different user roles ensure that you can decide who has access to the integrated LinkedIn channel in HubSpot - so don't worry about unwanted readers ;-)
Further LinkedIn integrations are available for LinkedIn Ads and LinkedIn Sales Navigator - so you can send InMail messages directly from the HubSpot CRM to your LinkedIn contacts.
5. databox
Databox lets you bundle all your data in one place. This way you can easily track your performance and gain new insights very quickly. Thanks to the integration with HubSpot functions, you can access your analytics data from anywhere - simply get the data on your smartphone, TV or desktop. The performance of many different platforms is analyzed: you can have HubSpot CRM, Google Analytics, YouTube, Instagram and Twitter evaluated, among others. This gives you the opportunity to obtain key figures and other data beyond the HubSpot reporting app. You can easily create new reports using ready-made templates and immediately receive the figures that really interest you. Cool: You can use the streaming function to display the individually created dashboard on a large screen in your office, for example.
6. asana
With the Asana app, teams organize, track and manage their work. These organizational structures are integrated into HubSpot and can be combined with workflows. In this way, certain actions or actions by customers can trigger a process in Asana via HubSpot. The team works together seamlessly and complements each other with the individual work steps. In this way, the team responds immediately with what the customer needs - exactly when the customer needs it. Follow-up tasks are also immediately integrated into Asana once the main action has been triggered.
7. backup & restore
You won't lose any data with Backup & Restore! The app saves deals, contacts, companies, engagements, shortcuts and much more directly from your HubSpot functions. You can create backups manually with just one click. You can also schedule automatic backups in advance. This makes it easy and straightforward to restore all data. A great backup for anyone who wants more security.
8 Facebook Ads
Facebook Ads allow you to place personalized ads on Facebook. This means that every Facebook user only sees ads that are relevant to them. The algorithm is based on various criteria, such as the user's country, city, age or stated interests. The combination of Facebook Ads and the HubSpot CRM allows you to reach your customers with even more relevant ads. New leads generated via Facebook are synchronized directly with HubSpot. You also receive a detailed analysis of the new figures generated by Facebook Ads. This means that all your marketing campaigns are in one place and you have a consistent guide.
By accurately tracking the leads and clicks generated by Facebook Ads, you get a precise overview of the return on investment (ROI) of each ad. You have exact figures on what you have spent per ad and what you have received back. So you can evaluate every campaign objectively!
You can create your Facebook Lead Ads directly via HubSpot and make all the important settings: Target group, budget, automatic follow-up steps, etc. The follow-up steps are particularly interesting, as you have the option of creating workflows here. These are set in motion by Facebook Ads and ensure that your leads practically run through the campaign you have created by themselves.
9 Google Ads
With Google Ads, the advertising system is based on Google search queries and Google tracking pixels. Similar to Facebook Ads, the ads placed are optimally adapted. You can synchronize your Google Ads account with HubSpot and thus specify your target group even more precisely. You can also see which keywords have the highest cost-per-click and which generate the highest income for your company. You can then simply replace keywords that perform relatively poorly with better ones.
Here too, you can display an ROI for each ad placed and see which campaigns are working and which are not worthwhile. Workflows that are triggered by a specific interaction with the ad are also possible. Automate your campaigns and processes with ease.
10 GoToWebinar
By synchronizing HubSpot functions with GoToWebinar, you can create forms and landing pages in HubSpot that are automatically linked to GoToWebinar events. If a customer registers via the form, they will be forwarded to the desired event. You can use HubSpot to easily create invitations and reminders that you can send via the email tool. Combine the data collected from HubSpot and GoToWebinar to launch target group-oriented follow-up campaigns. For example, you can create lists, trigger workflows, update your data and track registrations and actual attendance. With full insight into webinar interactions, you can tailor all actions to be more relevant and integrate many additional details into your analytics reports.
11 Eventbrite
Eventbrite is an event management and ticketing website. It helps you to organize and market events - because Eventbrite takes care of the entire attendee management and payment. In combination with the HubSpot functions, you can create email lists and automatic workflows. These are based on the event information - so you can respond perfectly to each user.
Every new registration for an event is automatically integrated into HubSpot as a contact. This way, everyone in the team knows which event has generated which customers and how many. Existing contact data is updated with every new event in which the customer participates. This means that all contacts are always automatically up to date.
You can use the information that each event provides you with to draw the attention of your sales staff to customers who are particularly promising. This way, they can always approach the "most ready to buy" customers first.
12 Typeform
The Typeform online software specializes in creating forms and online surveys. It allows you to customize forms according to your requirements. The design, i.e. the visual presentation, is the main focus. Aesthetic, perhaps even interactive forms generate more leads than run-of-the-mill forms. The data obtained by filling out the forms is automatically saved by HubSpot. Typeform is also designed for mobile use, which is particularly good for Google Mobile First.
You can either select the design from predefined templates and customize them individually, or create the complete template yourself. Thanks to automatic tracking, you can also immediately see where most of your contacts come from - e.g. from which of your social media channels or from which page of your website. This means you know how most of your leads are generated and can better plan how you want to distribute your future investments.
An interesting feature that Typeform also offers is the creation of different response paths. This allows you to subdivide your target group again depending on the score they have achieved or the path they have taken. You can then target them with a follow-up campaign and address them directly where they have positioned themselves.
Conclusion
With these 12 apps, you can ideally supplement your HubSpot functions and do one thing above all: specify your target group to address exactly the buyer persona you want to address! By storing your customer data across different channels in one central location, you can constantly improve and develop the customer experience. You also have all your relevant contacts, leads, statistics etc. in one place - really handy if you want to see your current performance at a glance or want to convince your sales department of the HubSpot CRM!
