Mark Lotse - Mark´s HubSpot Blog

Mark´s HubSpot Blog

Here, Mark tells us more about exciting topics relating to B2B content marketing, HubSpot, growth marketing, revenue operations, HubSpot CRM

How to score leads in HubSpot?

How to score leads in HubSpot?

Guest Post by Erwin Arnold, Thalox: Scoring leads has emerged as a crucial strategy for businesses to effectively prioritize and nurture their prospects. Lead Scoring is a metho ...
Welcome to Malaga, Mark!

Welcome to Malaga, Mark!

An inbound marketing agency team, a Spanish villa and lots of exciting workshops and presentations. The Mark Lotse team spent five days in Málaga in southern Spain. Here we were ...
Marketing Stack or all-in-one im inbound marketing?

Marketing Stack or all-in-one im inbound marketing?

Inbound marketing is the future - because the world wide web is no longer about finding customers, but about being found by them. This can be through useful content, for example ...
HubSpot App Marketplace: 12 useful tools for your system

HubSpot App Marketplace: 12 useful tools for your system

HubSpot is constantly striving to be as optimized as possible for every marketer with the regular introduction of new functions. As a result, it can now also hold its own as a C ...
What is possible with the HubSpot CMS?

What is possible with the HubSpot CMS?

Discover the unlimited possibilities of the HubSpot CMS and how it can revolutionize your digital marketing. We'll tell you all about it, both from our own experience for our we ...
HubSpot CMS - These are the functions

HubSpot CMS - These are the functions

Last updated on 3.6.2024 As a content management system (CMS) with integrated customer relationship management (CRM), HubSpot is a marketing tool that combines many functions. I ...
Content Hub on HubSpot: Everything you need to know

Content Hub on HubSpot: Everything you need to know

Creating engaging and effective content for your business costs you one thing above all else: time! And with the increasing number of Chanels you have to manage for successful m ...
How to find the right explainer video provider

How to find the right explainer video provider

Do you want to convey complex content in an entertaining and exciting way? Then you should consider an explainer video as your medium of choice. Videos are booming, which is why ...
Storytelling in Content Marketing

Storytelling in Content Marketing

If you have something to tell, you turn to storytelling. Or content marketing. Or even better: a combination of both. Storytelling in content marketing is the perfect symbiosis ...
Mark becomes a personality: our corporate culture

Mark becomes a personality: our corporate culture

Today is a very personal post. It's about our deepest inner self as an agency. And it's about nothing less than our corporate culture!
Advantages of inbound marketing - Mark provides an overview

Advantages of inbound marketing - Mark provides an overview

Traditional outbound marketing measures have been on the decline for years. Due to smaller marketing budgets and a lack of measurability, it is playing an increasingly minor rol ...
b2b inbound marketing - The 4 basic requirements

b2b inbound marketing - The 4 basic requirements

Content and social media marketing, SEO, marketing automation - at first glance it seems impossible, but all these marketing measures can be summarized under the umbrella of a s ...
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