Content audit: starting point for an effective strategy
The goal: "Evangelize" and create clarity In order to generate leads, customers first need to know and understand a product. However, clear and easy-to-understand communication ...
Cookie notices: 5 common CMPs in comparison
English Deutsch All of you are familiar with the obligatory cookie notice when you visit a website for the first time. This text banner is used to obtain consent to the collecti ...
Will AI replace our creative jobs?
English Deutsch We simply asked the AI this question ourselves and had them write an article on the subject! Voilà, the interview by Mark Lotse with beta.openai.com. So read fir ...
These content marketing tools will really help you!
English Deutsch You can't do content marketing without software support! The market offers many small and large content marketing tools to support you in your daily work. We hav ...
Successful website - These are the requirements
English Deutsch Nowadays, it is almost mandatory for a company to have a good online presence - this includes a successful website that generates lots of leads and, in the best ...
Explanatory video costs: What you have to reckon with!
English Deutsch Videos are becoming an increasingly important part of content marketing. In addition to image films, tutorials and short cell phone commercials, explanatory vide ...
Website relaunch checklist - How to make the agency briefing a success!
English Deutsch What does an agency briefing for your website relaunch actually include? The briefing is usually the first step in the collaboration between the company and the ...
6 tips for creating your smartphone videos
English Deutsch Content production is becoming increasingly fast-paced, and not just thanks to social media. Nowadays, texts, graphics and videos have to be completed faster tha ...
Your own video equipment - How to make the shoot in your company a success!
English Deutsch You want to shoot your own videos without expensive third-party productions or rental costs for a professional film studio. After all, you are already aware of h ...
Content strategy tips: What is the Hero Hub Hygiene model?
English Deutsch Online marketing is no longer about praising your own products and services. Instead, the right content is used to communicate with the target group and potentia ...
This is what the marketing organization of the future looks like
English Deutsch The areas of responsibility in b2b marketing have changed significantly in recent years. In addition to maintaining your own website, Google Adwords and Facebook ...