AI Discoverability for B2B in 2026
Today, prospective B2B buyers approach their research differently. Instead of sifting through ten blue links, they ask ChatGPT, Perplexity, or Google AI Overviews directly for s ...
We are a HubSpot Platinum Solutions Partner!
Updated on January 13, 2026 - WOOHOO! We have just become a HubSpot Platinum Partner :-) We have been both a HubSpot customer and partner since 2015. This means that we are at y ...
Website Relaunch Process – More Than Expected?!
Need a new website? Then read on! Because website relaunches often involve more topics and challenges than a website relaunch newbie might think at first glance ... Here we expl ...
Mark Lotse and Thalox Form Strategic Partnership
Neuburg (Munich) and Landau, February 11, 2026 - HubSpot partners Mark Lotse GmbH and Thalox AG are entering into a strategic partnership. The aim is to support B2B companies - ...
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The Mark Lotse Customer Success Program - what's included?
Last updated: December 2025
Mark becomes a personality: our corporate culture
Today is a very personal post. It's about our deepest inner self as an agency. And it's about nothing less than our corporate culture!
Content audit: starting point for an effective strategy
The goal: "Evangelize" and create clarity In order to generate leads, customers first need to know and understand a product. However, clear and easy-to-understand communication ...